OK so now we know articles is king. Of course since we are creating our blogs, (remember blogs is short slang for Weblogs – which is what their particular “formal and official” brand is), almost all of our information is going to be “unique” and “Original”. Yet once in a while, since you’re only real human, and since all of us simply cannot “create” more and more data, we can copy information from other web sites. That is fascinating. There is no issue with that, UNLESS OF COURSE, you decide that “copying” and/or “linking” is simply better and do away with writing nearly anything.
Now i want to make this distinct. If you are giving a service to the people, where your main business should be to offer away links to other places in which people could possibly get information, therefore are a database where persons come to get backlinks, because you already have all the research – that may be fine. Since what you will loose in articles, you will constitute in “eyeballs” and “hits”. Remember the end result of good search engine rankings is just that. MORE HITS – MORE EYEBALLS — MORE PEOPLE VISITING. And content is usually not the only parameter a great Search Engine looks at. Not with a long shot.
That is a critical indicate keep in mind. All the things we can talk about, just about every method, from content to email to lists to what ever, has but one goal in mind. To consistently and constantly enhance and build your site “hits”. To make sure you have a great ever-growing “fan” club “motivated” because of the product you are offering, to come back. Therefore please differentiate between your end goal plus the methods. Content (discussed in our first article) is a method towards the target of getting listed in a good job on a search results, and the target is to contain people employ and come to your web site or blog, and generate a “buzz” about this. (We definitely will talk about this much later inside our series. )
Let us get back on content for a moment. In this article we are speaking about something that each and every one writers know about and are familiar with. Text, phrases, phrases. Classic, unique text.
So in order to continue on our fairly rational path, all of us will now focus on the “text” and what has to be in it. Which will brings us to the subject of “keywords”. Ahead of explaining exactly what these are and either the importance or total invalidity and worthlessness these days, (and this is on with debate) let us define keywords more carefully.
If you have an online site selling your hair beauty helps, you will want to sell your materials writing content around everything you are selling. Certainly if you compose something about the difference between different types of dish washers, this is not likely to relate to the “subject matter” and content material of your web page. So you is going to write content articles around nice hair supplies. You will write content articles on good hair care, method dye your hair, how to get reduce split-ends, how often to shampoo or conditioner etc . etc .
Our magic hair web page is called “Hair Is Certainly not Forever”. But this is the site for the time being and we will retain it as we go along. hairisnotforever even offers a blog page. This blog we will call up “SilkyFairHair” and we will put it, for the sake of our case in under the proprietor who will be aptly named Mr. Nor Hair. So now we have the following:
1 . Web-site – Mane Forever snabel-a 2 . Weblog – SilkyFairHair @ (this URL is certainly fictional)
These types of names Are necessary and so are the URL’s. (URL stands for Common Resource Locater). So wear them mind as we go along through these articles specially when I go to the article over the importance of discovering the right name.
Therefore Mr. Nor Hair and his wife, Mrs. Purple Scalp work together. That they create the internet site, get each of the necessary stuff to sell a thing on it, create a couple of articles or blog posts about curly hair and settle-back and wait for an people to arrive beating their “virtual” door down. Well as we say in Hebrew, “Boker Tov” (which literally means “Good Morning”), or as you declare in English, “Knock. Hit. Good Morning! Any person Home? inches
Okay the head of hair couple learn about keywords. Consequently they create articles by which EVERY sentence has the term hair in it (or balding). Although hair may be the title of the game. They make sure their content material is main, and once they may have written two HTML pages of your hair articles, intentionally placed by way of a cousin the graphic musician (who is usually bald) about the advertisements with respect to hair products and now they think they are performed!
Woah! Not really by a PROLONGED SHOT! And here is in which it gets depressing pertaining to the uninitiated and non-dedicated people.
Let us deal with the “keyword” issue. Keywords are like indices or if you wish, groups. A key phrase is something that the search engine will be for and validate (in our day), to use as among the parameters about how to list your site.
The keywords we refer to will be in two distinct and totally different spots. The primary in the page header of your site. about what is known as the section for “meta” tags. We should deal with the meta tag in a varied article, however let us simply say these are the keywords most google search look for (with their “bots”) when visiting your webblog. An example coto tag for the purpose of keywords on our web page may seem like this:
Again in our article(s) about meta tags we all will go over these keywords, and the meta tag, but for right now take this as a granted these are some of the keywords that will be in the traguardo tag.
When the Search Engine technology first became popular and meta tags were applied, the keywords tag was critical. Search engines like google looked at the keywords inside the meta point and suspected that was what the internet site was about and listed the internet site under many keywords. This is caught onto immediately, and humans becoming the handy devils they are, began list keywords that had nothing to do with their sites in order to drive visitors the site. (Remember – the end result is the oh-so-important one: Traffic & Eyeballs)
So porn sites especially, adopting this kind of as yet another “fool the engine” technique, would put keywords just like “hair”, “technology” etc . within their meta tags, and provide the site a great innocuous brand and voila, more traffic.
Consequently in the limitless battle Search engines like yahoo caught on, and did a few elements. They deprecated the importance in the keywords inside the meta tags with respect to their algorithms, UNLESS this article on the site essentially did meet the keywords. Of course , this did not include enough simply because porn sites will set “real” content around the stuff. Let me give you a ACTUAL example that i find funny, but it is extremely serious.
In one of my posts in the blog, completely illuminated my bio which is got by search engines like google. The other day My spouse and i received a message from an oldtime flame of mine declaring “I freaked out. I googled you, under Ted Gross Article writer, and you are associated with a site about tushy’s! inch So I get and Google it, and sure enough in like the fifth position are these claims: “Ted Gross’s Unofficial Biography – The Real Version by Tushy” and lastly I click and obtain led to an alternative site (no url below as I will not want to publicize that site meant for obvious reasons) and I arrive to a adult porn site which usually ripped off, out of all the content to the internet, MY OWN profile place around all their porn advertising campaigns. UGH! Nevertheless, you see that is how crafty people are!
(Here we are not going to talk about “splogs” – that means “spam blogs” yet. Although keep it in mind. )
Okay now what happens – not in theory but in practice.
Two scenarios: 1 . You have keywords within your meta indicate (and you ought to have them! ) The little Google search “bot” (that is a computer program whose task it is to travel around around the Net, never sleeps and never consumes and enters all those porn sites also!, and picks up information on ALMOST ALL sites therefore the information may be categorized), pertains to our internet site of hairisnotforever and scans the keywords on the site. Then this kind of little robot makes a overview of the web page. Then the methods take over and match the keywords inside the meta tags for the text and stuff on your site. (Remember Search Engines is not going to “see”, they may be NOT visual (males are visually focused not Search engines like yahoo! ) consequently graphics are not taken into account unless you use the alt tag. ) The algorithms get more and even more sophisticated in the future and they seek out content, keywords, phrases etc . (Remember initial content! )
2 . You have no keywords in your traguardo tag hence the engine merely looks at your content.
So each of our happy few figures okay lets place the word wild hair say, in every sentence for least 3 times. NO! Do do that. Overuse of a keyword is a red-flag to a Google search and you will be penalized for it! It ought to be used and used regularly, but NOT overused.
Now when you Google designed for hair items using the phrase “balding”, the Search Engine has the key phrase, and based on a million variables decides what position for this specific keyword, hairisnotforever could have, and nourishes it out.
Hence our few figures greendeal.bg the actual hell. All of us will also sell mascara, plus they put in an image advert as well as the word wimpernfärbung in their keywords, without having any kind of content for this. Well then will likely to be listed mainly because the last of this last in the last for any individual looking for “mascara”. So with this lesson the formula can be:
“Content+Keywords in the content+Keywords in Meta tag. ”